Cyrus Partow, CEO of CBD Nerds, has been around this industry for some time and is keen on what customers are looking for. “I’ll look for brands that have longevity and a good reputation,” he tells us. “Typically, I do some research into the ingredients and avoid brands that are clearly just white labeling. I much prefer seeing a brand that’s seed-to-sale.”
Having control over what’s happening seed-to-sale is a vital attribute. Though it costs more in the long run, it shows customers your care and passion for hemp and CBD.
“The market will continue to grow, but probably at a slower pace than what we’ve seen,” Partow continues. “I see smaller brands entering the market and diluting existing brand’s customers.”