If you think you have what it takes to start a successful CBD business, it’s vital you ask yourself, “Why would a customer want to buy my CBD?”
Due to a flood in brands, what was once an innovation is now the standard. The majority of reputable CBD companies have a Certificate of Analysis. Many are switching to extracting CBD from organic hemp, and they make sure their products meet various customer necessities (vegan, gluten-free, cruelty-free, etc.).
For some time now, CBD companies have looked identical to one another. Some have tried to innovate with different products. Others capitalize on a compelling story.
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